Case Study
Personal injury law firms face intense competition for quality cases. When potential injury clients need legal help after an accident, they often contact multiple firms. The one with the most efficient intake process typically wins the case.
For Mueller, Schmidt, Mulholland & Cooling, a personal injury law firm serving clients across Iowa and Omaha, their intake process was costing them valuable cases and revenue. That’s when Xcelerator Law Firm Consultants stepped in.
The Challenge: Missing Opportunities in a Competitive Market
Like many successful PI firms, Mueller, Schmidt, Mulholland & Cooling was generating a solid volume of leads. Yet their intake process wasn’t converting enough of those leads into signed clients. Too many potential cases were slipping through the cracks due to inefficient intake procedures and inadequate training.
The firm recognized that its intake team needed more than basic phone skills. They also needed specialized training in lead qualification, case assessment, and conversion techniques specifically designed for personal injury cases.
Implementing Xcelerator’s Proven Intake Framework
In December 2024, Mueller, Schmidt, Mulholland & Cooling partnered with Xcelerator Law Firm Consultants to overhaul their intake operations. Our law firm intake consultants worked directly with their team to implement our tried-and-true methods for identifying and signing quality cases.
What the Process Involved:
Comprehensive Intake Training
Our team provided hands-on training to intake staff, teaching them how to:
- Quickly assess case viability and potential value
- Handle objections and hesitation from potential clients
- Create urgency while maintaining trust and professionalism
Data-Driven Reporting Systems
We established robust reporting mechanisms that allowed the law firm to:
- Track conversion rates in real-time
- Identify bottlenecks in their intake process
- Monitor individual performance metrics
Streamlined Intake Procedures
We redesigned their intake workflow to:
- Reduce friction between initial contact and case signing
- Eliminate unnecessary steps that caused potential clients to lose interest
- Ensure consistent follow-up with qualified leads
The Results: Dramatic Growth Across All Key Metrics
The impact of Xcelerator Law Firm Consultants’ intake optimization for the firm was immediate and substantial:
Client Sign-Up Success
- Q1 2025: 49% increase year over year
- Q2 2025: 129% increase year over year
Overall Performance
Mueller, Schmidt, Mulholland & Cooling saw an 85% increase in sign-ups when comparing the first half of 2025 to the first half of 2024—a direct result of our intake process optimization and team training.
Room for Even Greater Growth
While the firm has seen tremendous success with their intake optimization, this case study represents just the beginning of their potential. Our consultants have also developed comprehensive case management recommendations.
This highlights an important point: intake optimization often provides a quick and dramatic ROI, but firms can work with us to implement a complete operational framework for even greater long-term growth.
Transform Your Firm’s Intake Process
Mueller, Schmidt, Mulholland & Cooling’s success story illustrates what’s possible when personal injury firms prioritize intake optimization. Their 85% growth in client sign-ups didn’t require massive technology investments or additional advertising spend—it came from maximizing the value of generated leads.
Is your firm ready to achieve similar results? Contact Xcelerator Law Firm Consultants today to learn how our intake optimization services can help your firm achieve the kind of growth that our clients experience. Our proven framework has delivered results for firms of all sizes across the country—and we’re ready to help your firm become our next success story.
